Cheers Lawrence.

I get the fact of some links being stronger, but hopw would a SE know that the link was coming from a banner rather than just natural linking.

As an example, if i was 'A Bank' and did a banner campaign on the FT website - it would be relevant and from a site deemed to be an authority.

Would this be seen as useful link and given the proportionate wieghting bearing in mind where it's coming from and the source?

Thanks,

James