Great post.
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Thats a great link, couldn't agree more with the articles contents. I was recently quoted £65,000 by an SEO company for 12 months work to optimse my web site for a single word!! When I questioned their price and what that actually meant, there was a lot of mentions of 'special techniques' and 'can only be done by us'
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I've had that and I replied to them by saying that I have a special technique for being over charged, I then asked them if they wanted to hear it, when they said yes I put the phone down. I couldn't believe it when they rang back and said they had been cut off. So I did it again and they rang back apologising for being cut off. I then explained to them that I was showing them my technique for not being over charged (dumb or what). I won't print their response lets just say there were a lot of f's in it.