kate
let me ell you my story.
we own a number of businesses one of them is silver jewellery manafacture and wholesale distribution plus some retail.
we set up a website as a retail sales site for our items as well as a taz and ebay outlet. despite spending thousands of pounds advertising the site. after 18 months we decided to cut our losses and close the retail online outlet and concentrate on just tazbar and ebay. since then and after much advise from lawrence, lee and richies posts and emails and a few others (nb we also own a hosting company) we have decided to launch another enterprise in retail jewellery in november as well as our ebay and taz stores. hence the reason we are here, ie to learn and offer our advise and to help anyone else . its about sharing experiences and about learning as much as possible.
not all advise will apply to every business and not all advise will work. most of all not everyone will feel comfortable out of the comfort zone of an online mall like taz or ebay.
we marketed wrong we used mainly adwords the wrong ones and in a very competitive sector which we are in to get the keywords we wanted in took thousands for small return. with keywords in google or wherever else they key in any competitive market plae is to look for a mix of keywords which will include expensive ones but also not so expensive for example silver in expensive as a keyword but the phrase sterling silver turquoise set necklace is not very costly and will bring in buyers looking for that product. where on silver we had people looking for tankards to darts. hence wasting clicks.
i will shut up now nuff sed

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