Have to agree, optimise for Google and if you also do well on Yahoo, MSN and others then thats a bonus, more than 80% of all UK searches are through Google.

I'd still put content at the top of your list when optimising your web site for Google, or any search engine. Lots of relevant informative content, perhaps an articles index and pages or well maintained blog and the two main tools of choice at the moment.

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Regards,
Dave

Internet Retailer eCommerce shops . Geran SEO search engine optimisation