I have played around with the demo a bit here it looks okay. But is it easy to use with a custom situation? I have been looking into Product Cart by early impact and like there claim of easy customization. -Is magento comparable in this regard?- They have a dreamweaver extension that I have been playing with. see -www.earlyimpact.com/productcart/dreamweaver/index.asp-

The only problem is the package is ASP (which I am even more clueless then with php) and it costs $700-$1500US. It looks great but I am not sure.
It maybe that I just not getting how to customize my (fireworks) design with ecommerce software...