Hello all,

I am looking to do some research into a target audience to focus on. Does anyone know if there is a company out there that publishes this sort of data?

For example:

What would the target audience be for people buying shoes online?
- I'd guess women between 18 and 35, but I could be so wrong (and probably am). It would surprise me only slightly if I learnt that it was actually men in their 40's. This may be because they aren't concerned with trying them on, or seeing if they look as good 'in the flesh'.

What would the target audience be for people buying computers online?

What would the target audience be for people buying DVD's online?

Any guidance or suggestions on this would be fantastic.

Thanks,

James

I've never used one of these companies before and I believe them to be rather expensive.

Here's a few I've found that may be of use to you.

http://www.euromonitor.com/Consumer_Western_Europe
http://www.cartogen.co.uk/locationreports.htm
http://www.marketresearch.com/
http://www.researchandmarkets.co.uk/
http://www.amaresearch.co.uk/
http://www.researchandmarkets.com/re...ducts_2005.htm

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Lawrence

Thanks Lawrence,

Will take a look, but I think they may be a little pricey. I'm surprised there isn't a government department that publishes this sort of information.