Amazon.com Inc.’s Clickriver Ads, its new program for running pay-per-click contextual ads on its e-commerce site, will be offered to other site publishers “in the coming months,” Amazon says. Luggage Online says Clickriver is producing a strong early ROI.
Clickriver, which launched in April 2006 and is still in a beta test version, is an advertising service that lets marketers buy pay-per-click ads that appear on Amazon.com pages. The contextual feature would enable, for instance, ads for a retailer of dog leashes to appear when someone searches Amazon for dog-training manuals. The service, available at Clickriver.com, also lets marketers choose the product or product category pages on which their ads will appear.
Amazon describes Clickriver as “the only direct way to create, track and optimize sponsored link ad campaigns on Amazon.com.” Clickriver lets advertisers “create targeted and relevant ads that reach over 44 million visitors every month on Amazon.com,”
Amazon indicates on Clickriver.com that it will extend the program to other publishers soon in an effort to reach more of a critical mass of consumers. “Clickriver will be expanding its network to other high-quality publishers in the coming months — to increase the reach of our advertisers and to help them get their business in front of even more quality customers,”
08-09-2007, 04:59 PM
Amazon
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