The European market for B2C e-commerce is set for significant growth over the next five years, according to a new report. Research carried out by E-Marketer revealed that the value of the market is likely to grow at a rate of 25 per cent each year. That would see the €106 billion sales recorded in 2006 expand to €323 billion by 2011 - with the UK, Germany and France driving this increase.

Some 72 per cent of total online sales occurring in these markets are dominated by the UK with expected online sales of £42 billion this year and 39 per cent growth forecast. But over the coming four years, growth is likely to be fuelled by smaller markets in countries such as Italy and Spain, with eastern European nations becoming significant later on.

At the moment newcomers are entering a growing market. There will never be a better time to take the plunge.

Kate

Great news for anyone looking to set up online isn't it.

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