A good site design needs good photos and/or graphics. What would you add to this site to enhance the visual appearance:

http://theubimall.com

quite a bit to be honest, it looks very drab and boring at the moment and just looks like another directory.
It needs a bit more of the 'wow' factory if anyone is going to stay there for more than 5 seconds.
Sorry if I sound a bit too brutal, but you need moew pzazz, good quality images and the site must be able to sell itself within seconds of a customer landing there, I should be able to tell staright away what the site is about.

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Childrens Fancy Dress Costumes and Party Dresses
Childrens Costumes and Dancewear

I really like the effects once you enter "the mall". I think it to be very original. The initial (first) page could use a little something to invite the customer in. Again, I really like it. Very sophisticated and clean.

This site looks really great. Nice layout, should be profitable with advertising with region specificity.