UK e-commerce consultancy Logan Tod & Co. advises E-tailers to optimise their websites now to ensure they are appealing to light shoppers - the fastest-growing audience online - amid predictions of online spending booming in 2007.

With Christmas shopping only two months away, E-tailers must act now to ensure websites are customer friendly and drive sales over the busiest time of the retail year.

“Our research reveals that it is light shoppers that are set to drive most of the predicted increase in online spend this Christmas,” says Mathew Tod, CEO of Logan Tod & Co.

go here to read the rest of this articleE-tailers must optimise websites now to be ready for online spending boom this Christmas

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